Our Story...

LA PLAGE the Brand was founded in 2018 by Designer Heidi Brueggeman, two adventurous friends, and a trip to Jaipur, India. 

LA PLAGE is more than just a brand—it’s a lifestyle. Inspired by the effortless elegance of coastal living, we create timeless pieces that embody relaxation, sophistication, and the spirit of adventure.  Heidi Brueggeman mindfully designs pieces that are easy to wear everyday, inspired by timeless vintage prints from around the world, in vibrant colors for freshness and modernity. 

As LA PLAGE continues to evolve, we remain dedicated to our core values: quality craftsmanship, sustainable practices, and designs that transcend trends.  Our choice to use all-natural plant-based fabrics means that our pieces are breathable in warmer climates, last longer, and have lower environmental impact.  “Slow Fashion” is not just a catchy term, it’s a mantra at LA PLAGE. 

Our journey is just getting started, and we’re excited for what’s ahead. Thank you for being part of the LA PLAGE story.