Founded in 2018, LA PLAGE was inspired by island living in the Lowcountry of South Carolina.

The Town of Beaufort is nestled in a nook of tidal marshes and sand bars with a bluff of Live Oaks covered in breezy Spanish Moss. Our first summer in Beaufort inspired the creation of LA PLAGE. We needed to feel breezy and beautiful, but also had to survive the legendary humidity with ease, comfort and style. Eight years later we are still reaching for LA PLAGE everyday.

Shop our best-selling styles in 100% all-natural fabrics.